Smarties Productions
Animation, Videomapping, Creative Identity & Branding for an Animation Studio
Project Overview
Smarties Productions is a Lisbon-based creative house dedicated to translating bold ideas into impactful 2D/3D animations and immersive videomapping experiences on buildings, interior rooms, and unexpected architectural spaces. Designed to empower artists and bypass bureaucratic friction, the studio’s identity reflects playful disruption, technical precision, and limitless imagination.
01. Concept & Narrative: "Projected Dreams, Reimagined Spaces"
The studio’s guiding motto highlights the dialogue between narrative cinema and spatial intervention. By revisiting the unfiltered creative freedom of childhood, Smarties transforms physical environments into dynamic storytelling canvases, proving that high-end digital projection can be both technically rigorous and full of wonder.
02. Logo Geometry & Projection Adaptability
Constructed through tangential circular geometry inspired by the candy's silhouette, the circular mark forms a kinetic four-pointed central aperture. This geometric harmony guarantees high recognition across both micro-scale screen icons and large-scale architectural video projections.
03. Chromatic System & Light Mapping Gradients
The palette pairs grounded neutrals (Dark Moss Green and Indigo Dye) with high-intensity projection primaries like Citrine yellow, Persian red, and Vista blue. A bespoke multi-point radial gradient maps directly onto the symbol’s quadrant coordinates, designed to mimic light dispersion across projection surfaces and digital displays.
04. Typography & Architectural Signage
Set entirely in the Clash Display family, the typography balances clean structural presence with contemporary editorial energy. From headline videomapping titles to technical credits and festival posters, the hierarchy ensures maximum legibility in motion and ambient illumination.
05. Studio Merchandise & Spatial Touchpoints
Extending beyond screen projections, the brand language encompasses environmental signage, stationery, and apparel featuring "Doodle", the studio's animated mascot. This tangible ecosystem bridges the digital storytelling realm with everyday studio culture and live screening events.
